List of 100 Power Words for Advertising
Marketing departments of established companies and advertisers use power words in advertising and selling to capture the attention of their target audiences and to instill the message to them.
If you are professional on this field, perhaps you don’t need this article; but if you are just starting to learn advertising and selling, this list of words for advertising is important to you. You maybe have encountered some of these words in ads on TV, radio, newspaper or magazine. You can naturally use these words when selling or incorporate them to your copy to add power to your marketing material. “Communicate Your Message: Grab Attention, Convey the Message” is one good advice from morebusiness.com. Here is the list of more words that sell:
| absolutely
achieve
advice
affordable
amazing
announcing
authentic
automatic
bargain
because
best(good, better)
bonus
cash
cheap(cheaper, cheapest)
choice
comfortable
compare
complete(completely)
cool(coolest)
deals
discount
discover
earn
easy(easier, easiest)
exclusive
expert
extra
fast(faster, fastest)
first
fresh
friendly
get
grand
great(greater, greatest)
guaranteed
hot(hottest)
hurry
immediately
impossible
improved
informative
instant
introducing
keep
last
latest
launching
limited
lowest
magic
|
money more (most) natural near (nearer, nearest) need never new now offer only perfect personalized plus powerful private professional profitable proven quality quick real reliable results safety (safe) sale save secret selected simple (simpler, simplest) solve special stop strange strong (stronger, strongest) superior tested top truth understand unique unlimited unlock unusual urgent value want (wanted) win wonderful worth you |
The words NEW, GUARANTEED, PROVEN, RESULTS, SAFETY, SAVE, YOU, NOW, EASY and FREE are chosen as The 10 Most Powerful Words in Advertising by Gumas. Just a little reminder, be careful also when combining words and phrases. Say for example the FREE GIFT, you don’t need to say FREE Giftbecause a GIFT is obviously FREE. You don’t need redundancy to have an effective line. Advertisements shouldn’t be superfluous to be effective; what you need to convey is a genuine message.
Unlimited sure is a power word. So many ads these days using it: Unlisurf, Unlimited rice, Unlitext, Unlicalls, etc.
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