A Good Print Design is Not Done in 30 Minutes, Not Even 1 Hour
Is there a time that you are walking along the street and stopped by an attention grabber billboard, a banner or a poster?
In a glance, you may see these kinds of print materials as casual marketing tools but you might not know that they are really meant to capture your attention.
I salute those graphic designers who could finish a good design in one hour or less but in contrary, I haven’t known yet any graphic designer who have done a good and effective design in such short period of time.
I just want to make it clear that I am not talking about templates and stock graphics here. Let us take a look on how print designs are done to capture attention and why some succeed and others fail on their purpose.
The Design Process
When a graphic designer is given a task to create a design say for example a poster, it is not like magic that instantly, an idea will appear in just twinkling of an eye. Ideas are needed to be gathered first from somewhere and something. They are not easily identified. Ample of time is needed to formulate one to be considered as good. The ideas that are gathered are to be filtered to get what is more appropriate and deemed to be effective when it will be applied into the design. Now, the copyis born.
After the concept has finalized, sketch and first draft will be made to see what would be the possible look of the design. From this point, the graphic designer will search for the elements which are needed in the design like type of fonts, photos, illustration and other visual arts.
If the necessary elements are not available in the designer’s stocks of files, this is the time to purchase or produce his or her own visual art. The designer will take photos, create illustration and produce necessary materials to make the concept visible through graphic design. Take note that a design could not be considered as design if gives different messages to different people; it should give similar message to different people.
When the materials are available, it is the time for the graphic designer to start making the design on the computer. The most irritating for graphic designers is when the concept and sketch was approved yet final layout will be discarded. However, if the design is okay, it will be proofread for some mistakes and will be set for printing if everything is fine.
The External Factors
The speed on making a print design will also depend on the performance of the computer a graphics designer is using. How fast would you expect from a computer system which only has 512Mb RAM and a low-grade graphic card? The faster a graphic designer’s design tool is, the faster he or she could finish the design but it doesn’t guarantee that he or she could make a good and effective design in 30 minutes.
When a graphic design is working in his or her office, his or her colleague may interfere the design process. Other personal necessities are also not excuse to stop the graphic design on his or her job.
So, do you think all of these can be done on 30 minutes?
This only what I can share for now. Thank you for reading. Godspeed!
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