Visual Merchandising PDF (Ebook Free Download) – 77 VM Inspirations
Get your free copy of 77 Visual Merchandising Guidelines and Techniques that is available in PDF format, which you can save into your smart phone to review wherever you are. This contains basic yet helpful ideas to become more effective in visual merchandising.
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Here is the short view of the ideas which will help you to stimulate the perceptual and emotional response of your customers. You can read more ideas about each point on the pdf version of this article which can be downloaded for free using the download button above.
General Visual Merchandising Ideas
#1. Do not limit your visual merchandising theme to the Winter, Spring, Summer and Fall.
#2. Variation will support your theme to avoid boringness of your display and decoration.
#3. Go unusual and big display. People love novelty, something they haven’t seen before.
#4. Don’t forget to apply the elements and principles of design to your projects.
#5. Integrate dynamic techniques in your display.
The Store and Environment
#6. Allocate extra budget to develop the facade and external appearance of your store.
#7. If you have a big store, provide enough directional signs inside your store.
#8. In addition to a good floor plan, enough height of the ceiling from the floor is also important.
#9. Maintain the good appearance of your shelves, showcases, racks and other POP materials.
#10. Enhance the ambiance of your store by adding a little classic aroma, music and dramatic lighting.
Displaying the Merchandise
#11. Use the suggestive technique in displaying your products.
#12. Use appropriate rack or bin to suggest quality and price.
#13. Know of the important display points or hot spots inside your store.
#14. Vary the position, arrangement and style of your display once a month if can’t manage to do it twice a month.
#15. Add product information or answers to frequently asked question beside or near your items.
Displaying Signage and Ticketing
#16. Do not hide your price tag.
#17. Avoid covering the important text and icons of the packaging .
#18. Price tags should be readable. Don’t make an insufficient ink as an excuse.
#19. Ignite the interest of your customers by using hanging price cards for special offers.
#20. Larger font size is advisable for signage that is intended to be placed inside a showcase.