Before anything else, I would like to extend my deepest gratitude to everyone who helped make this logo design (at the left) become the official logo of the Filipino Bloggers Worldwide. Thank you very much for your support.

Filipino Bloggers Worldwide (FBW) wanted to have a logo that is simple, theme inspired and related to its objectives.

I just want to mention it over that as far as I understand, the ultimate goal of the Filipino Bloggers Worldwide (FBW) is to provide a place where every Filipino bloggers from the different corners of the world can have a virtual meet up for networking purposes; wherein, regardless of what niche they belong, they can share their valuable contents and help other Filipino bloggers achieve their respective vision, mission and goals.

Putting this idea into a compact visual representation, a logo, we need some symbols to represent the individual parts without destroying the whole thought of the objective.

The Symbols Used on the Design

Network Symbol. The original symbol of ‘network’ is a dot with three curve line above in a progressive length. This is being used because bloggers, generally speaking, only get connected through internet. This serves as an avenue for an online networking and a portal for offline networking.

World. Representing the vast coverage of Filipino presence, both online and offline.

Script Style Font. The continuity of the font style represents unity among Filipino bloggers.

Salakot. Perhaps, everyone of us knows that it is one of the well-known symbol for ‘Filipino”. Even before umbrella become known to Filipinos, salakot is used for the same purpose. It is place on the top portion of the logo to illustrate that the FBW is like a ‘home’ for Filipino bloggers.

The color of the logo is ‘science fiction blue’. It is one of the futuristic colors. This color represents the digital and virtual world and the unfathomable ideas and creativity of every Filipino bloggers.

A Glance on the Logo Design Process

Making a logo is not as easy as counting 1, 2, 3. It passes through different phases, which involve sketching, choosing of symbols which can represent the idea, arranging and combining the symbols into one whole design, redesigning and other more creative processes. Take a look on this illustration to have an idea on how the FBW logo was composed.

Usability of the Design

The logo is designed with consideration to it’s flexibility and usability. It can be used as part of a blog header, a cover image at Facebook Group, profile image, favicon, avatar, stamp and on print materials with much versatility.

Some Brilliant Comments About the Logo Design

1.) The dominant blue color speaks of the royalty, superiority and excellence of Filipinos worldwide, that is, the essence of ANGAT PINOY; 2.) The design, concept and elements bring the impact of a genuine creativity, artistry and novelty, that is, the essence of craftsmanship, modernity and innermost talent of the artist obviously unique from the rest; 3.) the spirit of visual arts goes out naturally that makes everyone alive, that is, the value of a masterpiece with a touch of depth, breadth and height for appreciation. ~Kahlil Narutam, Professor, Linguistics and Literature

The idea is something like Filipino bloggers are sheltered and conquering the world as illustrated by a salakot over the icon of the world. The FBW acronym which elegantly positioned at the bottom part of the logo is like a cable that intertwines the world. ~Ryan de Guzman, IT Technician

His approach to his design looks very professional and modern, and it is something that really catches up with the present. it also looks pinoy to me, but it’s modern pinoy. ~Athena, Design Graduate & Camera Shutter Lover

It surely describes Filipino’s lifestyle. Yes we’re simple but hey we’re competitive and very professional on our line of work. The logo also reminded me of our edge in global industries and how we can communicate at ease in different cultures worldwide. ~Mc Pol Androuse Cruz, Electronics Engineering Student

I just want to reiterate that I like this logo because it has an optical illusion effect. When I have viewed it once, it looks like an icon of human head wearing a salakot, and also looks like a network symbol. ~Rom Salvar, Visual Artist, T-shirt Design Specialist

Jyppe’s logo design has stayed away from the usual blue, red, white and yellow flag colors and symbols commonly used to depict nationalism or being a Filipino. The said images and colors are way too overrated, overused and abused already that seeing them in most Filipino-themed logos makes them all look one and the same already.~Ross Flores Del Rosario, Engineer

Now, FBW has its own logo and tagline which says, “Where every Filipino blogger from the different corners of the world meet virtually for networking purposes.”

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