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Double A Paper Product Display with Over-sized Props

By Jyppe Alqui on August 31, 2012 — Updated on September 10, 2014

‘Over-sized’ sounds negative in some cases but not for product display. It is one of those ways which attract shoppers — unusual size, goes beyond normal.

Recently, some branches of Hua Ho Department Store in Brunei created a product display of Double A paper with over-sized decorative props with an aim of providing awareness, aside from increasing the sales, to its shoppers about the social and environmental benefits of using the product. This is in participation to the merchandise display contest that was organized by the supplier of Double A in Brunei.

Double A is a brand name and company of a superior quality short fiber large paper sheets, premium copier paper, printer paper and stationery products from Thailand.

According to Double A, there are three major benefits of using Double A paper as stipulated at back potion of its product packaging.

1. Save Natural Fores and Combat Global Warming.

Double A Paper-tree from Khan-na absorbs carbon dioxide, reducing green house gas emissions. This sustainable and environmentally friendly source of wood is used to produce premium quality Double A paper.

Khan-na the farmer’s unused land between rice paddies.

2. Generate and Use Biomas Energy.

Barks and wood waste are used to generate biomas electricity which is unused to produce every sheet of Double A paper. Excess electricity generated is channeled back to the power grid for the betterment of the local communities.

3. Support Local Communities.

Local rural farming communities grow Double A Paper-tree from Khan-na. This generates additional income up to 8% per community.

On its website in Malaysia, the unique and remarkable qualities of Double A Paper that are being stressed are (1) good runnability, (2) printing sharpness, (3) bright appearance, (4) excellent smoothness, (5) prolongs copier performance, (6) two-sided use and (7) longer storage period for documents.

Here are the product display at Hua Ho Department Store Brunei.

Double A Paper Product Display at Hua Ho Department Store Tangjung Bunut.

Double A Paper Product Display at Hua Ho Department Store Manggis.

Double A Paper Product Display at Hua Ho Department Store Yayasan.

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23 Comments

Angie Vianzon

September 1, 2012 at 1:40 am

Over-sized displays really do attract a lot of attention. Will check Double A, thank you for sharing
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Archie de Lara

September 1, 2012 at 10:14 am

Are these Double A paper made from recycled papers? I hope so… but their display is attractive.

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- Jyppe A. Quidores
  
  September 1, 2012 at 5:21 pm
  
  Archie, as far as I know, Double A Paper is a premium paper and is made from fast-growing farmed trees that are planted in the farmer’s unused land between rice paddies or what we “pilapil” in Filipino, so for sure, the products are not made from recycled papers.
  
  By the way, I am not compensated on this post to promote Double A. ^_^
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ventocoseuss

September 1, 2012 at 10:51 am

I usually see Double A papers in photocopy shops and offices. The paper looks nice and the substance is really nice for copying and printing!
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tatess

September 1, 2012 at 11:13 am

I like the product.I paper are clear and smooth.And the price is just right.
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chrisair

September 1, 2012 at 11:54 am

we used that product before on our company in HRD PTE LTD in size A3 for house plan
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Maricel

September 1, 2012 at 12:14 pm

I usually buy bond paper by the ream. I’ll check this one next time I go to the bookstore.
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Franc Ramon

September 1, 2012 at 12:23 pm

I give them a double AA for their effort in saving the environment.
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#TownExplorer | @edmaration

September 1, 2012 at 2:10 pm

The advocacy of Double A is noble! Long live for that as they envision to also give nature a longer life
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papaleng

September 1, 2012 at 3:27 pm

I’ve seen this product used in one of the establishment I have visited. Seems a great product and yes the company’s eco-friendly ideas did merits dividends.
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Pal Raine

September 1, 2012 at 6:24 pm

I have to look for this here in Davao, if they have already DOUBLE A product. Nice to hear this. Good for my business on my netcafe shop.

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Adeline Yuboco

September 1, 2012 at 7:34 pm

I love the set up. If that doesn’t get anyone’s attention, I don’t know what will. I just hope that we have products like that here too.
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mamasmusing.com

September 2, 2012 at 4:03 am

@Archie de Lara — I was just thinking the same..disregard what the company is stating I’m not quite sure if its helping the environment at all..and yes display is quite and eye catcher…
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- Jyppe A. Quidores
  
  September 2, 2012 at 12:58 pm
  
  I am not ere defend and brand of Double A, ^_^ but the company is providing PREMIUM PAPER so we cannot expect them to use the recycled ones.
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pinoychocophile

September 2, 2012 at 5:48 am

I wonder if we have such kind of tree here in the Philippines. It is an alternative to cutting those big trees in making paper..
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Chef Jasper

September 2, 2012 at 6:36 am

Hurray to the thought of saving the environment. More green companies and products please.
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ana karen

September 2, 2012 at 5:42 pm

we use this brand here in our office in dubai. it’s good to here they have these ’causes’ to lessen the environmental harm. because i cannot help it as much as i want to minimize using paper, i am very dependent on printouts…
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marri

September 2, 2012 at 8:24 pm

It’s good to hear that manufacturers have this mission to GO GREEN.
Not only they generate revenue from their products but they also promote
awareness in saving our planet.
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Jhovy

September 2, 2012 at 11:18 pm

The store that I can usually see with their amazing product display is Gaisano. I am like you have an eye with such stuff, they’re so catchy kasi.
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Ted Claudio

September 3, 2012 at 5:13 am

Double A is a very good paper brand and have used it before. Nice large displays they have in Brunei

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Orly Ballesteros

September 3, 2012 at 2:37 pm

I use double A and yes they are good!

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lovemindanao

September 3, 2012 at 4:43 pm

good thing that this paper product is environment friendly …. thanks for the post ..
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RonLeyba

September 3, 2012 at 5:34 pm

I love the product display. I think that large sized props is actually one of the highlight of their brand.
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