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Interactive window displays launched to showcase Smart TV campaign

By on April 19, 2013 — Updated on September 7, 2013

John Lewis has launched an impressive interactive window display at its flagship Oxford Street store and its Peter Jones store on Sloane Square, designed to support a state-of-the-art campaign that promotes the retailer as the place to experience the latest Smart TV technology.

The ‘BEAUTIFUL – On or Off’ campaign, which was created by the communications agency adam&eveDDB, will entertain shoppers and commuters with a memorable augmented reality experience, which has been audio-enabled using Feonic’s Whispering Window invisible speakers.

The window displays have been designed to showcase the innovation of Smart TVs, including the latest voice and gesture control technology. From Friday 12th April until 7th May, people passing by the stores will be able to use the technology first-hand, and by integrating the Whispering Window technology, sound will be projected through the windows so everyone can hear what is being played through the Smart TVs.

The project has been led by TRO Group, which specializes in experiential marketing, retail activation and live event services for national and international brands. The Feonic installation has been managed by sound and communication specialists Orbital Sound, alongside event production company, EPMD.

The augmented reality component has been designed by creative technology agency, Inition, which has a strong focus on augmented and virtual reality and gestural interaction.

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One Comment

  1. Korean fashion

    June 8, 2013 at 11:51 am

    Thanks for the great article! I wish i have one in front of my store.

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