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Photo of a Unique Adidas Store in Amsterdam, Netherlands

By on January 11, 2014 — Updated on January 11, 2014

Adidas Store in Amsterdam

I have seen the above photo on my LinkedIn feed, and thanks the that friend who shared it.

According to Russian Traveller, to which the photo credited, it was opened  in 2012 in Amsterdam, of course, by the world famous brand Adidas.

The store immediately attracted attention because of its unusual shape—a building designed as a large bright blue shoe box, from which hang invitingly white laces.

Russian Traveller also mentioned in a post that that as an unusual advertising campaign, on some streets there are the same box, only smaller. This creative action attracted a large number of visitors.

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