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Color Strategy: What Colors to Use and What Colors to Avoid

By on March 2, 2014 — Updated on March 2, 2014

Did you know that 85% of shoppers say that color is the primary reason for buying the product, and more than 90% of purchase decisions are influenced by visual factor?

Color statistics also shows that 66% of people won’t but certain appliances unless it comes in their preferred color, and people are also said to make subconscious decisions after 90 seconds, and 90% of the time, the product assessment was based on color.

Aside from that, color increases brand recognition by 80%. Full color ads in magazines get recognized 26% more often that black-and-white ads.

To further learn about how to use colors according to your purpose, see the infographics below. It also tells you which color to use and which color to avoid to attract certain group of people.

How Colors Affect Conversion Rate

Courtesy of: Quick Sprout

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