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See How Your Looks Affects the Way Other People Treat You

By on August 6, 2014 — Updated on February 9, 2016

According to Sandy Dumont of The Image Architect, every person who gets an image makeover reports increased self-esteem and greater trust and respect after changing their image.

Marketers, visual merchandisers, and other visual artists know that in the world of business, packaging is important—not only for products but also for human being.

On the video below, you can see the social experiment published by a YouTube user, you can see difference how people respond to the same person with different looks.

But before you watch the video, let me quote a portion of a posts from Forbes:

“The old saying, “You can’t judge a book by its cover” may be true, but book jacket and product packaging designers around the world have created an industry betting that people do judge and purchase products based on how they look. And career counselors still advise their clients to dress for the job they want – not the job they currently have.”


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