Posts under Visual Merchandising
George E. Belch and Michael A. Belch (2001) says that one of the techniques that marketers strive to develop and maintain brand loyalty among consumers is the prominent shelf positions and displays in stores.
Planogram refer to a schematic representation of a retail store. The diagram shows the best possible placements of the items that ensure maximum sales. Planograms are often termed as POGs and these diagrams depict the layout of a retail store.
Mannequins should play a key role in any shop’s ambitions to successfully increase sales. They are an excellent way to draw attention to specific items and using a mannequin to display an outfit effectively can often lead to a spike in sales.
“Got it! Got it!” shout of a young boy while spinning the fishing reel. But before had caught a healthy fish, he did used a bait, attached in the hook, to get the attention to the going to and fro fishes who are looking for food to devour.
This guy simply reminds us that the product is still the star, and the other elements of visual merchandising help to enhance the salability of star.