Tag: Print Design
Shelf Talker refers to a signage that is place on the shelves to provide direction to the shoppers or information about the product on the shelves. Shelf talker is also known as shelf screamer.
Print design is a graphic design, creative process of producing a visual communication and presentation that is performed in order to convey a specific message or messages to a targeted audience, purposely made for printing.
Print design is one of the visual aids in the field of visual communication, which explores the idea that a visual message accompanying text has a greater power to inform, educate, or persuade a person or audience.
You might have heard from your creative director that the size of the words or texts in your marketing material, whether it’s a signage outside your store or a shelf-talker inside your store, should be big enough for the consumers to read even from a distant point, but you don’t know how big he or she is referring.
Giving away freebies along with every purchase made in your store is the most popular and effective technique of promoting sales.
Learning is change. This is one of the Principles of Leaning I learned in college. The principle simply means that you can only consider an individual to have learned something if there is a notable change in his behavior as influenced by his experiences.