George E. Belch and Michael A. Belch (2001) says that one of the techniques that marketers strive to develop and maintain brand loyalty among consumers is the prominent shelf positions and displays in stores.
As online shopping is getting popular and shoppers find more convenience on buying goods from home using the internet, the sales offline retailers are also dropping.
I have read my friend’s status on Facebook which says, “ I don’t some to love me. All I need is to have a burger that is as delicious as how it looks in the ad!”
Planogram refer to a schematic representation of a retail store. The diagram shows the best possible placements of the items that ensure maximum sales. Planograms are often termed as POGs and these diagrams depict the layout of a retail store.
John Lewis has launched an impressive interactive window display at its flagship Oxford Street store and its Peter Jones store on Sloane Square, designed to support a state-of-the-art campaign